Solace Sapphire: Credit Card Application
I had the opportunity to work within a team with a couple other designers to create a brand identity for a theoretical financial services company named Solace.
Solace is aimed towards millennials who are new to the world of finance and need some support when it comes to making budget friendly decisions. Solace has created their new Sapphire Card to help aid users in achieving their financing goals by saving on each purchase with the card and receiving cash back bonuses.
I was tasked with designing the user experience for customers who were interested in applying for the credit card on both desktop and mobile platforms while also conducting market research that would aid in the creation of user personas and customer journey maps.
Problem
With real estate and cost of living prices rising, late Millennials and Gen Z users struggle to put money aside for future investments and feel discouraged when they try to find other alternatives for financial assistance. Most users do not know where to start when it comes to developing their financial plan. Solace aims to create an avenue for these users to embark on their financial journey and invest.
Solution
To ease the stress and uncertainty that may come with applying to different financial services, Solace plans to create a credit card application form that simplifies the registration process for users and will help guide them through the application screens with ease. Solace believes this will allow their product to become more friendly among the Millenial and Gen-Z audience and increase the rate users will utilize the Sapphire card with their financial investments.
My Tasks
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Market/User Research
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Generating User Flowcharts
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Creating low & high fidelity wireframes
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Assembling final prototype to showcase the application experience
User Persona & Customer Journey Map
To further understand the users that we would be serving, my team and I did research on our target audience’s lifestyle trends and financial situations that they may experience on the regular. After completing our research and developing our user personas, we decided to center our customer journey around “Nicole Whittmore”
*User Persona and Customer Journey Map designed by my colleague Camie Wong*
User Flowchart
Based on the findings gathered from the customer journey map, the user flowchart was developed to better support the experience that was outline in Nicole's user persona.
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Wireframing
Using the flowchart as an aid, I was able to construct many versions of the credit card application process, with the below screen as the final iteration.
Desktop
Mobile
User A/B Testing
After recieving some valuable feedback from our User A/B testing sessions, I was able to enhance the wireframe further with additional adjustments.
Final Designs
